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Sales Promotion and Advertising of a Specific Café
Vodehnalová, Hana ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is elaborated for the café facility Kavárna v parku. It deals with marketing communication, focusing mainly on the areas of sales promotion and advertising. The theoretical part describes basic concepts from the field of marketing, including marketing communication, advertising tools, sales promotion, and customer behaviour. The analytical part of the thesis is aimed at describing the current state of marketing communication, exploring customer preferences, and the competitive environment. The proposal part of the thesis includes specific recommendations for improving the business's marketing strategy, with these recommendations based on the business analysis.
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Sales promotion and advertising of the company
Haraštová, Tereza ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
The bachelor's thesis focuses on the evaluation of Flipky's sales promotion and advertising strategies. The work is divided into 3 parts, theoretical, analytical and recommendations. The first part of the thesis deals with the theoretical basis of marketing communication, sales promotion and advertising. The second part of the thesis introduces the specific company on which the thesis is focused, analyses the marketing strategies of the company and analyzes the selected market. As a result of the thesis, a comprehensive evaluation and recommendations are made to achieve the goal for the specific company, which will lead to expansion in the selected market and improvement of marketing strategies.
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Proposal for Changes of Motivational Programme in a Selected Company.
Slouková, Sandra ; Bednářová, Markéta (referee) ; Petrová, Kateřina (advisor)
In my bachelor's thesis I deal with suggestions for improving the company's motivational system. I specify the basic concepts related to motivation, incentive program and employee remuneration. On the basis of the analysis, carried out by means of a questionnaire survey, I evaluate the data obtained and identify the shortcomings of the motivational program. At the end of the thesis, I suggests specific changes to the company's motivational system that would help the company to increase employee´s motivation and satisfaction. These proposed changes include the introduction of Sick days, monthly bonuses, flexible working hours, team building events and non-financial rewards.
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Personality development of line managers
Kocour, Vojtěch ; Bednářová, Markéta (referee) ; Pfeifer, Marcel Rolf (advisor)
The bachelor thesis deals with the assessment and development of management skills in JYSK Ltd. Using a questionnaire survey and an interview with a company representative, it examines the key skills of managers and the effectiveness of current training and evaluation methods. In the essay of the work, gaps were identified in some areas. Based on this data, the thesis presents suggestions for minimizing the identified shortcomings.
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Development of Managerial Skills in the Company
Procházka, Richard ; Bednářová, Markéta (referee) ; Pfeifer, Marcel Rolf (advisor)
This bachelor thesis focuses on the process of management skills development in a company. The thesis is structured in three parts. The first part consists of an overview of the theoretical background necessary for the construction of the thesis. These backgrounds are focused on managerial skills and their development. The second part is devoted to the analysis of a specific enterprise and includes two methods of investigation thus providing an overall view of the issue under study. This section is designed to reveal potential gaps within managerial skills and their development. The final section is focused to formulating suggestions and recommendations to address the identified gaps.
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Advertising and Sales Promotion of the Basketball Club BK Vyškov
Slouková, Daniela ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with the marketing communication of the Basketball Club Vyškov, z.s., especially the issue of advertising and sales promotion. The first part focuses on explaining the theory, especially in the field of marketing, communication mix, advertising and sales promotion. In the analytical part, the thesis focuses on the introduction of the club, its analysis of the current state, the analysis of the competition and the marketing research itself. In the proposal part, I come up with my own suggestions for improving marketing communication to help build the club's brand and spread awareness. I draw on the findings that have emerged from all the analyses carried out and also from my own experience gained from working in the club.
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Sales Promotion and Advertising of Company
Havránková, Leona ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of sales promotion and advertising of the company AD Gastronomie AG, which manages an Irish pub. The thesis starts with a theoretical part, providing a knowledge base for the following analytical part. The purpose of the analytical part is the introduction of the company and an analysis of its current marketing situation. The results of the partial analyses will then determine possible recommendations for the company. Implementing those recommendations should lead to the improvement of the sales promotion and advertising, which would result in an inflow of new customers and securing the regular customers.
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Development of a Small Family Business
Perničková, Lucie ; Bednářová, Markéta (referee) ; Koráb, Vojtěch (advisor)
The bachelor thesis focuses on the development of a small family business called Bukovský Winery, located in the village of Přítluky in the South Moravian Region. The thesis consists of three parts. The theoretical part defines the basic concepts related to the researched topic and a detailed description of the selected analytical methods. In the analytical part, the current state of the company is evaluated and its shortcomings are revealed. In the design part, the individual proposals for the development of the winery are detailed.
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