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Lifestyle and Consumption of Luxury Goods of the Upper-class Population in the Czech Republic from a marketing Point of View
Babická, Barbora ; Hejlová, Denisa (advisor) ; Obluk, Ondřej (referee)
This thesis seeks to map out the lifestyle and consumption of luxury goods of the high-income segment of population of the Czech Republic, it also examines to what extent the high-income section of population lets advertisement media and the products them selves to seduce them. The sample used for carrying out the analysis is composed of ten respondents, which will be subject to an in-depth interview and subsequent analysis. The first part of the thesis will establish a theoretical basis and the definition of basic concepts. Existing czech and available foreign publications generally dealing with this issue are utilized for this objective. An essential chapter of the theoretical section is also the description of the methodics. The second part focuses on practical research and the analysis of results. An important component of the passage is the incorporation of mental maps showing the consumption and lifestyle of the high-income population segment of the Czech Republic.
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Gender analysis of the main female characters in Bozena Nemcova's The Grandmother
Babická, Barbora ; Knotková - Čapková, Blanka (advisor) ; Kalnická, Zdeňka (referee)
The subject of this diploma thesis is gender analysis of the main female characters in Bozena Nemcova's The Grandmother. The Grandmother, as a literary work that occupies an important place in Czech literary canon, was not examined from a gender perspective in Czech literature until this time. In this thesis I focused on the main female characters who play very important role and to whom is given wide space in the story. During analyzing the literary characters I worked with the selected feminist theories that I introduce in detail in theoretical and methodological part. This part is also dedicated to theoretical and methodological resources that I use in this thesis, particularly to women's reading and archetypal theories. This thesis is being examined from receptionist reader's view. I focus here primarily on presence of gender stereotypes, reproduction of values and norms of patriarchal system, and I also focus on presence of feminine archetypes that can be read from description of female characters. The object of this diploma thesis is evaluate the extent to which the book reproduce and further strengthen gender stereotypes, to what extent the main female characters internalize with gender structure of society or whether they act subversively and undermine the system. Keywords: The Grandmother,...
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Lifestyle and Consumption of Luxury Goods of the Upper-class Population in the Czech Republic from a marketing Point of View
Babická, Barbora ; Hejlová, Denisa (advisor) ; Obluk, Ondřej (referee)
This thesis seeks to map out the lifestyle and consumption of luxury goods of the high-income segment of population of the Czech Republic, it also examines to what extent the high-income section of population lets advertisement media and the products them selves to seduce them. The sample used for carrying out the analysis is composed of ten respondents, which will be subject to an in-depth interview and subsequent analysis. The first part of the thesis will establish a theoretical basis and the definition of basic concepts. Existing czech and available foreign publications generally dealing with this issue are utilized for this objective. An essential chapter of the theoretical section is also the description of the methodics. The second part focuses on practical research and the analysis of results. An important component of the passage is the incorporation of mental maps showing the consumption and lifestyle of the high-income population segment of the Czech Republic.
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