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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Comparative analysis of selected subjects on the fitness centres market in Tabor
 Bažantová, Simona ; Novák, Michal (advisor) ; Luštický, Martin (referee)
The goal of this study is to create a comparative analysis of the selected subjects on the fitness centres market in the city of Tabor, based on the tools of marketing mix. The task is to identify if the level of marketing communication of Tabor fitness centres has changed in comparison to a survey carried out in 2013. Furthermore, the task is to identify major aspects of the motivation of customers of these selected entities for visiting fitness centres and the comparison with the motivational factors of Czech Republic and EU citizens for practicing physical activities. Such targets have been reached by analysing the answers in e-mail questionnaires sent to the owners of selected subjects and questionnaires sent to the customer of those selected fitness centres.
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1 Bažantová, Silvie
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