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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The function of a destination management organisation in the Týn nad Vltavou region
 BERCZESOVÁ, Barbora
This bachelor's thesis examines the role and importance of the destination management organization in the Vltavotýnsko region. The main goal of the work is to identify potential opportunities and propose a destination under the management of a destination management organization in Vltavotýnsko region based on its own investigation. The first part of the work dealt with the study of professional literature for a complete understanding of the issue being addressed. The second step was the creation of a methodical procedure, followed by the development of an analysis of the current state of the destination and the observation of tourism and the behavior of its participants. Furthermore, the problem was solved using Two guided interviews and focus group methods. Based on the information obtained from the interviews, key destination problems emerged and information that helped me understand the current functioning of the destination, and specific opportunities for the development of tourism in the area were also defined. Thanks to the focus group method, information emerged about the public's awareness of the researched area. Subsequently, proposals and innovations were outlined that could contribute to better coordination and management in the Vltavotýnsko microregion.
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