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Social media influence
BAUEROVÁ, Milada
This diploma thesis deals with social media, specifically with what influence they have on an individual´s decision making while choosing a university. There are 87 universities in the Czech Republic, each of them offers unique study programmes and each one is specific, nevertheless, if they are divided according to subject-matter focus, for instance divided only into universities focused on the study of economy, it is difficult to differentiate which one will be the best choice for a possible student. For the purposes of this diploma thesis, University of South Bohemia has been chosen, and Czech University of Life Sciences Prague has been chosen for the purposes of comparison. The main goal may be specified as an analysis of social media influence during the choice of a university, and to design some useful recommendations based on the results. Other goals of this thesis are: - To find out how universities use social media, - To find out how students get involved in social media happenings. The results for this thesis will be obtained on the basis of a marketing research via a questionnaire survey among the students of the University of South Bohemia and of the Czech University of Life Sciences in Prague. Based on these results an analysis and a comparison will be carried out, finding out how strongly social media influences students when choosing a university, whether students themselves participate in social media happenings and what else may be improved by the universities.
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Assessment of outdoor advertising
BAUEROVÁ, Milada
The aim of this thesis is to Assessment the outdoor advertisement in beforehand chosen company and new advertisement proposal with further suggestions for the company on the basis of assessment given. The other goal of this paper is to find out, in what way people of public notice outdoor advertisement, to create own proposal of advertisement and trying to determine the most successful campaign. The chosen company for the survey is the restaurant Bazén situated in town Rakovník. It is a small business providing restaurant services. The work itself is processed by using the following methods: review of literature, guided interview, experiment (using questionnaires), comparison, synthesis and analysis of results. According to the results there will be proposed new measures and recommendations for the selected company.
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