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Human resource management in automobile industry
BAMBASOVÁ, Jitka
This thesis is focused on the analysis of employee motivation, as a necessary component of human resource management in a manufacturing company Dura Automotive CZ, k. s. located in Blatná. The thesis focus was so closely specified after agreement with the company management. The goal of this thesis is the analysis of current level of employee motivation in the company and the proposition of appropriate measures for increasing the firm's competitiveness and strengthening its position as a good-class employer on the labor market. The theoretical part summarizes the findings in human resource management and employee motivation. It also includes the company profile. The analytical part is based on questionnaire survey in the company, it describes the sample selection and the research findings. Employees are most dissatisfied in obtaining necessary information at the right time and communication, productive praise and constructive criticism from the supervisor. The employee-motivation is reduced by working under stress and performing of routine operations. The synthetic section summarizes the findings of the survey and propose recommendations. But it depends on the company's management, whether they accept and apply these proposals. The company, despite the impact of economic crisis in 2008, has maintained its incentive program. It place emphasis on highly qualified staff, their motivation and satisfaction, safe working environment and good relations in the workplace. The company also applies modern management techniques and work process organization.
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Management of business processes in automobile industry
BAMBASOVÁ, Jitka
The Concept of business processes includes many activities. Therefore is this bachelor thesis based on Porter{\crq}s model principle, which is used as a point of view how to look at chosen company. The Company ``Dura Blatná{\crqq} produces components not only for world known and acknowledged marks as Ford, Audi, VW, BMW, but also for the biggest Czech car producer ``Škoda Auto Mladá Boleslav{\crqq}. The Dura Blatná company applies modern technologies, implements modern methods of management and is directed to team working. It produces high quality goods and is sparing on the environment. Automobile industry belongs to a branch with very sharp competition. For that reason Dura has of course present competitors and its certain to expect endanger of potential competition. In spite of that, this company has a strong position on the market. If we look at the production of car body components, it is not possible to speak about substitutes and complements in proper sense of the word. Customers often dictate their own demands and have considerable strength in the negotiations. The Company has whole row of suppliers. A part of consumers-suppliers relations determines the mother company in Germany in Plettenberg. Proposed improvement concerns establishing the communication by means of EDI in more consumers{--}suppliers processes. It is quite certain, that this type of communication brings a row of benefits, first of all quick and more exact and efficient processes, followed by increased competition ability of the company.
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