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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Application of Project Management in the e-shop communication campaign
 Bártíková, Ivana ; Borovička, Adam (advisor) ; Melechovský, Jan (referee)
Project management methods can be used in many areas of human activity. In this diploma thesis they are applied to the creation of an e-shop communication campaign. The theoretical part describes the basic concepts of project management and presents the stages of the life cycle of the project. The main part of the theoretical part is the project planning phase with a focus on time analysis, analysis of resources, costs and risks. The described methods and analyzes are applied in the practical part to a real project - the communication campaign of the newly created e-shop Motovidlo.cz, which offers various printed products. The final part of the thesis deals with the success of the project, the fulfillment of the goals and recommendations for the project team.
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DEA models and their application in the measurement of the effectiveness of emergency medical services in different regions of the Czech Republic
 Bártíková, Ivana ; Borovička, Adam (advisor) ; Kobzareva, Maria (referee)
Data envelopment analysis (DEA) is a new method of multi-criteria decisions and is used to measurement effectiveness of various processes. This method will be also main subject of this thesis. There will be introduced functional principle of this method including formulations of all mathematical models in first part of thesis. Main differences between measurement of effectiveness in public and private sector will be also described. Analysis of the effectiveness of emergency medical services in different regions of the Czech Republic will be done in second part of this thesis. The data will be applied to both classic and modified models. At the end of the thesis the final results will be compared with indicators of living standard in Czech Republic and optimal solution in different regions will be proposed.
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1 BARTÍKOVÁ, Irena
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