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Dopady udržateľnej produkcie potravín na konečného spotrebiteľa
 Bánová, Kristína
The diploma thesis focuses on the impacts of sustainable food production on the final consumer. The aim is to identify the consumer's behaviour in the purchase of sustainable food and find out the factors and motives that influence them. To fulfil the aim, an analysis of the sustainable food production market was carried out. It revealed an improving tendency in the increase of ecological agriculture and the approach of producers. A questionnaire survey was conducted to identify consumer's behaviour and their motives. The survey revealed that despite a positive approach to sustainability, price is the deciding factor for most consumers. Based on the results, recommendations were proposed for producers and consumers.
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1 Báňová, Kateřina
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