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Fundraising jako způsob financování neziskových organizací
BÚZKOVÁ, Michaela
The diploma thesis focuses on fundraising as a way of financing non-profit organizations. The aim of the thesis is to compare the fundraising strategy of non-profit organizations. The work is divided into a theoretical and practical part. The practical part describes the method and technique of data collection, namely the qualitative research strategy through the interview method and semi-structured interview technique. Furthermore, the practical part interprets the results of interviews that were conducted with directors, fundraisers and PR managers. In order to fulfill the aim of the diploma thesis, the fundraising strategies of individual organizations were described in a detail as a part of the interpretation of the results. However, not all organizations had a direct fundraising strategy, but another document, which was similar. It was, for example, a strategic or marketing plan. One organization had no strategy in place, only a plan for the week, month and year. The contribution of this work is the description of seven non-governmental non-profit organizations that obtain funds through fundraising in various ways. The diploma thesis describes the individual categories in more detail, where the reader is able to read which fundraising strategy the organization has, from which sources they obtain funds and what has proven most effective for them in practice. The obtained results can be beneficial to the organizations in which the research was carried out. They can get their own idea of how other organizations fundraise. This thesis can also serve as inspiration for organizations that are starting with fundraising. They can find here information on options and methods which can be used in fundraising.
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