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Online grocery shopping
 BÍROVÁ, Nikola
The main aim of the bachelor thesis is to consider and assess consumers' attitude to the offer of grocery products on the internet along with analysing of the character of the inquiry in this specific segment. The theoretical part is about consumers' behavior before, during and after purchase and about shopping online. This part is also focused on conditions of purchase of groceries via internet as well as the marketing and its tools. The practical part includes creating of the questionaire followed by its evaluation. The research itself is practised on 196 respondents. Received information from the survey is processed. The results of the research are used in the final classification which shows the customers' approach towards the offer groceries on the internet and the character of the inquiry in this field.
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