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National Repository of Grey Literature

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Heineken in Czech republic- product protfolio analysis Pavlišin, Dominik ; Vávra, Oldřich (advisor) ; Avrat, Tomáš (referee) Bachelor thesis analyzes the product portfolio strategy of Heineken Czech republic, joint-stock company, by using the theoretical basis and applying this knowledge in a practical part. In this part I compare different brands of portfolio. Paper analyzes the strategic business units (SBU's) in the product portfolio, comparing them with competitors and revealing a possible threat or benefit on the market. Work should help reader, to have a comprehensive view on the product portfolio strategy of Heineken Heineken Czech republic, joint-stock company. Detailed record

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