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Marketingová strategie pro pronajímatele glampingových zařízení
 Abrahamová, Dominika
Abrahamová, D. Marketing strategy for glamping facility owners. Bachelor thesis. Brno: Mendel University in Brno, 2024. The bachelor thesis is devoted to a new trend in tourism called glamping. It describes the history and the origin of glamping, as well as the current situation on the Czech market. Furthermore, a theoretical framework is presented which is necessary for understanding the issues of service marketing and marketing strategy. The aim of the thesis is to establish a marketing strategy for glamping facilities. The marketing strategy will be constructed to achieve the set objectives set by the owner. To achieve the aim of the bachelor thesis, analyses have been carried out to look at the marketing environment. Another method of research was a questionnaire survey, which was designed for both regular or potential customers and those who are not familiar with glamping. The result of the formed analyses and questionnaire survey is the proposal of an appropriate marketing strategy.
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1 Abrahamová, Dana
1 Abrahámová, Daniela
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