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Comparative analysis of gallery subjects management
 Ascherlová, Anita ; Hrůzová, Helena (advisor) ; Žurav, Pavel (referee)
Bachelor's Thesis deals with the comparative analysis of gallery subjects management. Specifically Galerie Rudolfinum and Galerie Peron in Prague are concerned. Under the terms of these subjects comparison, both SWOT and PESTL analyses were carried out and Porter's five competitive forces model was applied. On the basis of these analyses output and characteristic features of the mentioned subjects, comparison of both galleries management is carried out. The principal objective is to find out both common and different features in the given cultural institutions management. The theoretical part descends from general knowledge of management, managerial work and verges into chapter called cultural institutions management, which concludes definitions of cultural institution, gallery and sketches the relationship between institutor and manager. The area of funding and economic and legal types of galleries in the Czech Republic form an integral part of the work.
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