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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategy of development of business company
 ŽOFKOVÁ, Julie
The purpose of thesis is to formulate, based on an analysis of the activities taken by the operations and strategic management, measures to improve strategic-operational collaboration and raise the quality of strategic decision making in a selected business company. To accomplish the set objective, internal and external environments in which the company competes have been identified using PESTL analysis, Porter five forces analysis, Value Chain Analysis and Financial Analysis. Based on these analyses, the strengths and weaknesses, important opportunities and threats within the company have been determined. SWOT analysis and Fuller's Triangle Method have been applied to assess the internal capabilities, limitations and chances of the organization in the business environment. The completed analyses have been assessed and used to create proposals and recommendations for developing strategic decision making in the investigated company.
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The Application of Selected Analyses on the External Environment of a Chosen Company
 ŽOFKOVÁ, Julie
The topic of my bachelor thesis is ?The Application of Selected Analyses on the External Environment of a Chosen Company?, which is also the aim of my bachelor thesis and on the basis of these analyses to then evaluate the current situation and market position of the chosen company, thereby determining how to provision improvement of its business activity.
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