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National Repository of Grey Literature

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Process of the implementation of the new product to the franchising company Žďárská, Iva ; Turnerová, Lenka (advisor) ; Krejčík, Petr (referee) The bachelor thesis describes the essence of franchising and assumptions for its successful functioning. The origin, development and contemporary situation of franchising in the Czech Republic are explained. Then, necessary conditions of franchising business are analyzed- franchising contract and manual. In the second part, the franchise system McDonald's is described and specified. The main scheme is devoted to the marketing plan and to the implemantation of the new children's product on the birthday party to McDonald's. Detailed record

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2	Žďárská, Ilona
3	Žďárská, Ivona

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