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National Repository of Grey Literature

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	Economy and Financial Analyses -Novák - papír, s.r.o.- necessaries to obtain an European Union dotation Caceres, Pirela Maríacristina ; Šušaková, Zdena (advisor) ; Veselý, David (referee) V této práci se zabývá hospodařením a finanční analýzou firmy Novák ? papír s.r.o., která je potřebná pro žádost o dotaci u CzechInvestu. Detailed record
	Krizový plán reklamy a podpory prodeje firmy po neplánované změně obchodní značky ve firmě Markis Fedorová, Markéta ; Šušáková, Zdena (advisor) ; Johnová, Radka (referee) Práce popisuje přípravu plánu reklamy a podpory prodeje firmy po neplánované změně obchodní značky. Plán zahrnuje dílčí kroky procesu registrace nové obchodní značky firmy, SWOT analýzu firmy a jejího největšího konkurenta, analýzu trhu, finanční rozpočet, časový plán a charakteristiku a možnosti využití reklamních nástrojů. Práce je též věnována využití Internetu v reklamní kampani. Detailed record
	On-line predaj firmy Datec Technologies Ltd. a návrh na jeho zlepšenie. Gajdoš, Martin ; Šušáková, Zdena (advisor) ; Šubrta, Václav (referee) Detailed record

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