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Business plan: exclusive home products in luxurious packaging
Štuláková, Denisa ; Hartman, Ladislav (advisor) ; Vavřichová, Lenka (referee)
The main aim of Master's Thesis is create a business plan and then make a decision that the business project is feasible and viable. The theoretical part describes structure and crucial steps of founding internal business plan. The practical part is dedicated to creating a specific business plan according to steps described in theoretical part. The partial aims are: choosing suitable business and product, evaluation of legislative requirements, defining and determining the size of the target market, analysing of competitors and suppliers, determine the human resources, selecting appropriate marketing strategies (decisions on price, distribution and communication), preparation of realization project plan and financing plan, creating SWOT matrix, risk identification and selection of suitable methods for risk reduction. This business plan is evaluated at the conclusion.
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