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Application of corporate social responsibility in selected retail chains
 Štěpánková, Daniela ; Cimler, Petr (advisor) ; Filipová, Alena (referee)
This bachelor thesis deals with Corporate Social Responsibility (CSR). The aim of the thesis is to describe the concept of CSR and to introduce its practical application on example of retail chains. The thesis is devided into three chapters. The first chapter is devoted to the theoretical part. The second chapter includes activities of retail chains, in particular services provided to customers, projects for charitable purposes and a contribution of chains to environmental protection. The last chapter concerns a questionnaire carried out in connection with CSR. The purpose of this survey was to find out awareness of CSR among people, how important the concept is for them and if it has an influence on a chain selection.
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5 ŠTĚPÁNKOVÁ, Dana
5 Štěpánková, Dana
1 Štěpánková, Darina
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