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National Repository of Grey Literature

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Market research consumer goods and services Šramotová, Martina ; Bártová, Hilda (advisor) ; Vávra, Oldřich (referee) The thesis examines the dental hygiene market. It desribes a methodology for marketing research. By the help of questionnaire survey it explores buying habits of university students. The practical part presents the results of research and forms recommendations. Detailed record

Finanční analýza společnosti Obchodní tiskárny, a. s. Šramotová, Martina ; Bardún, Adam (advisor) ; Komínek, Tomáš (referee) Cílem bakalářské práce je pomocí nástrojů finanční analýzy hodnotit v časovém úseku 2002 - 2005 hospodaření a finanční situaci společnosti Obchodní tiskárny, a. s. Je provedena analýza odvětví a porovnání podniku s vývojem v rámci odvětví. Jako podklady byly použity účetní výkazy a výroční zprávy. Detailed record

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