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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of university students' consumer behavior in the Czech retail market
 Volák, Jan ; Průša, Přemysl (advisor) ; Šrám, Ivan (referee)
The thesis aims to analyse a university students' consumer behaviour in the Czech retail market. Its objective is to define the factors influencing the consumer behaviour and demonstrate their impact on consumer buying decision process. The key terms such as consumer behaviour and consumer buying decision process are characterized in the first two parts of the thesis. The following four parts interpret the results of the data gathering and compare them to the current Czech consumer behaviour trends. The final, seventh part summarizes all the findings in the field of consumer behaviour of university students in the Czech retail market.
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