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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing in music industry with focus on electronic dance music
 Špak, Richard ; Koudelka, Jan (advisor)
The purpose of this thesis is to describe, analyze and compare traditional and new marketing tools of music industry, focusing on distribution and promotion, and demonstrate through an example of succes of electronic dance music in recent years that digital era and internet development have significant influence on mujsic marketing. Based on analysis and primary research reveal basic segments of listeners and recommend a mix of tools for a starting artist.
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