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Legal regulation of dietary supplements advertising
 Šotolová, Barbora ; Patěk, Daniel (advisor) ; Liška, Petr (referee)
5 Legal regulation of dietary supplements advertising Abstract The thesis analyses and summarizes the legal regulation of dietary supplements advertising. It deals with the assessment of the effectiveness of the current legal regulation in the given area from the point of view of consumers, as the most frequent addressees of advertising and tries to answer the question whether this regulation provides sufficient protection for consumers or whether it rather restricts them too much from receiving valuable information. The issue is also approached through the lens of food business operators and the question is raised whether the strictness of the legal regulation does not exclude or excessively prevent them from advertising a dietary supplement. In the first chapters, the dietary supplement is characterised, while an introduction to the legal regulation of dietary supplements as such is defined. This is followed by a definition of advertising and its typical aspects and an introduction to the legal, as well as extra-legal, instruments for its regulation. The core of the thesis is in third chapter, which deals with the analysis of the individual rules set out in the Advertising Regulation Act No 40/1995 Coll. and the relevant directly applicable EU regulations, as these rules are specific to the field of...
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