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National Repository of Grey Literature

3 records found

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	Proposal of electromobility strategy in the Czech republic for concrete company Šlechta, Martin ; Dvořák, Jiří (advisor) ; Luštický, Martin (referee) The subject of the thesis is to identify and assess the current status of electromobility in the Czech Republic and proposal of partly strategiy and recommendations for company Mercedes-Benz Czech Republic s.r.o. in this area. The theoretical part deals with the definition of the theory of strategic management process, especially the analysis of the external and internal area and methodologies of creation strategy. The practical part describes the characteristics of the Mercedes-Benz Czech Republic s.r.o., direct analysis of the electromobility and internal analysis of the company. Finally, there is a summary SWOT analysis and strategy formulation and recommendations in the area of electromobility for the company. Detailed record
	Fashion Brands as Expression of Personality Šlechta, Martin ; Pešek, Ondřej (advisor) ; Hřivňák, Tomáš (referee) This paper deals with the meaning of fashion and the role that fashioin brands play at how one looks at himself/herself and what way they become the source of expression of his/her personality. Detailed record
	Analysis of the brand Kofola's success Šlechta, Martin ; Pešek, Ondřej (advisor) ; Jandová, Lucie (referee) Explaining how Kofola successfully entered the conversation with its customers and fans and how it used great cultural ideas to engage the consumers and let them co-create the brand. Detailed record

See also: similar author names
1	Šlechta, Michael
3	Šlechta, Miroslav

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