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National Repository of Grey Literature

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Strategická analýza - České dráhy, a.s. Šimurdová, Zdeňka ; Kohoutová, Helena (advisor) ; Sotonová, Hana (referee) Diplomová práce se zabývá strategickou analýzou Českých drah, a to jak jejich širším i bližším okolím, tak i jejich vnitřními zdroji. Výstupem této diplomové práce jsou silné a slabé stránky firmy a příležitosti a hrozby okolí. Pro nalezení těchto výstupů byla užita metoda PEST, Porterova analýza konkurenčních sil, finanční analýza a metoda SWOT. Detailed record

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