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Sponzoring v individuálních sportech
 Šimková, Johanka
ŠIMKOVÁ, JOHANKA. Sponsorship in individual sports. Brno, 2019. Diploma thesis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor Ing. Stanislav Mokrý, Ph.D. This master thesis focuses on sponsorship activities for athletes pursuing individual sports who do not have their own sport manager. The study investigates the issue from the perspective of both the athletes, looking for a sponsor, and the companies, offering the sponsorship opportunities. The athletes were questioned in a detailed survey while in-depth interviews were applied to address company representatives, aiming to determine factors leading to a match between the supply and the demand of the sponsorship. Based on outcomes of both surveys, practical recommendations for athletes are given in the thesis.
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See also: similar author names
22 ŠIMKOVÁ, Jana
3 ŠIMKOVÁ, Jitka
22 Šimková, Jana
1 Šimková, Jara
2 Šimková, Jaroslava
3 Šimková, Jitka
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