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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Specifics of marketing communication for the German market
 Kadlecová, Eva ; Král, Petr (advisor) ; Šilhavík, Radek (referee)
This thesis deals with topic of marketing communication. Its goal is evaluate the specifics of marketing communication for the German market by comparison of Czech and German communications markets. The thesis is divided into three parts -- two theoretical and one practical part. The second theoretical part consists of literary sources dealing with issues of international marketing communication.In the practical part, is analyzed the comparison of Czech and German communication markets, the description of the country and their consumers.
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