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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The proposal of use of customers´ developing potential of language school
 Šeniglová, Katarína ; Mejdrech, Vlastimil (advisor) ; Jiřinová, Kateřina (referee)
Diploma thesis deals with customers' developing potential of language school. The theoretical section specifies the business and strategy of small and medium-sized enterprises in the Czech Republic. It describes customer relationship management, its approaches and concepts related to this issue. Additionally it analyzes customer satisfaction and loyalty. It dedicates to customer value and finally adds other possible indicators of customers' developing potential. In the practical part there is analyzed customer base of the language school Tandem. There exist two types of analysis. One of them is based on the internal resources of the company and the other one is developed based on feedback received from the survey of customer satisfaction. The analysis suggests new ideas for better use of potential of existing and future customers.
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Analysis of the benefits in subsidiary of foreign company in the Czech Republic
 Šeniglová, Katarína ; Dvořáková, Zuzana (advisor) ; Tarhonská, Jitka (referee)
My bachelor thesis is focused on the motivation and stimulation of employees. Its aim is to analyze the employee benefits provided by a particular company. Also it is to evaluate the various benefits and suggest improvements regarding this issue. Benefit policy is considered an important tool in stimulating employees. The theoretical part deals with general term related to the theme, motivational theories and stimulating sources. The practical part includes a description of the company, but also reflects the progress and results of the survey. The important part is a designated consultation with the Personnel Director. In conclusion of bachelor thesis there are the backgroung and suggestions for improving employee benefits.
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