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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
An Empirical Analysis of Trade Effects of the European Monetary Union
 Šedivá, Radka ; Klosová, Anna (advisor)
This master dissertation deals with broadly discussed topic -- are there really some trade enhancing effects for countries that have adopted the euro? This thesis provides an estimate of the effect of the European Monetary Union on trade, taking into account panel data of 37 economies during sample period 1995 -- 2012. The sample consists of 27 European Union members and 10 non-EU OECD countries. After applying gravity model of trade and controlling for gravity-model-specific influences, the effect of the euro on trade obtained from the results of the estimation is positive and statistically significant 9 per cent.
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Company Bohemia Hop, a.s. – marketing strategy and export activities focused on China
 Šedivá, Radka ; Zamykalová, Miroslava (advisor) ; Šponer, Pavel (referee)
This bachelor's thesis deals with the company Bohemia Hop a.s., a trading company that sells the Žatec hop of the highest quality and has managed to become a successful player in the world hop market. This company is represented in many world markets, but I decided to devote this thesis to the finese market, because the Chinese market is a very perspective and is constantly growing. The aim of this thesis is to introduce the company Bohemia Hop, analyse the current hop market and compare the marketing strategies of this company in the Chinese and Czech markets. The first chapter introduces the company, including its history,the markets the company is represented in and the products it trades. The second chapter analyses the current hop market in China and the Czech Republic and focuses on Bohemia Hop's customers in both markets. The third chapter is about the company's marketing strategy in the Chinese and Czech markets. SWOT analysis is included in the fourth chapter. The final part of the thesis covers possible recommendations for the Bohemia Hop Company.
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See also: similar author names
3 Šedivá, Renata
1 Šedivá, Romana
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