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Business plan of company dealing with manufacturing of audio-design products
Šebík, Michal ; Vojík, Vladimír (advisor) ; Soukup, Bohdan (referee)
This diploma thesis has two goals: to conceive a business plan of an existing company Symbio Design s.r.o. and to find out whether the plan is viable or not. Symbio Design company deals with manufacturing of high-end audio-design products (loudspeakers and acustic-light objects) intended to be bought by sophisticated clients looking for non-standard equipment. That may be the company's problem as there are not many people falling within this segment. Also, even the associates-themselves do not have enough time to develop the business. In theoretical part of this thesis the concept of a business plan is explained -- its goals, who conceives it and who is it for. In the following practical part the business plan itself is introduced with all its proper parts: introduction of the company, analysis of the external and internal environment, SWOT analysis, company short-term and long-term goals, business strategy, financial analysis and sales-forecast. It is this part that is the most crucial. Not until here the reader will have the opportunity to find out the truth about viability of the business plan. Also, a brief public enquiry was conducted for the purpose of the business plan, especially its business strategy.
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