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HBO
Doležalová, Kateřina ; Šantavá, Martina (advisor) ; Kruml, Milan (referee)
This thesis deals with the position of the cable television Home Box Office in the contemporary digital world.
Work explores the history of television since its inception to the present time. The fundamental subject of investigation are the pillars of programming, that helped HBO create the unique program concept. This concept is called edgy. HBO also focuses on its own production, and edgy concept works especially for the original production, which represents a milestone in the history of HBO (but also in the history of television broadcasting) . Television production is for the first time accepted as artistic work. Thus HBO strengthens its unique position and holds it till now.
The second part of this diploma focuses on the current situation of broadcasting. The main mover of today is Internet and so-called on-demand services (video on demand - VOD). The US market offers many more options for watching audiovisual content via VoD then Europe market. Vital service is then Netflix, which represents the fastest-expanding on-demand service. Diploma thesis in the second part deals with on-demand services - the development of these services, and the limitations of the current situation. The thesis also deals with HBO position in relation to the video-on-demand. The cable television offers to its subscribers a complementary service HBO GO, and since 2015 also a stand-alone service called HBO Now, which is for the first time available for non-subscribers of cable television.
The final part is therefore devoted to the future outlook of HBO. The author sees a successful future of cable television in combination of linear broadcast, VOD service with a friendly user interface and original production, in which is necessary to keep the edgy concept and follow the pattern of previous years, in which HBO actually offered in comparison to other broadcasters truely different production.
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