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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing Strategy of the Insurance Company Maxima
 Šafrová, Gabriela ; Olšanová, Květa (advisor) ; Herko, Olga (referee)
The bachelor thesis is focused on the analysis of marketing strategy of an insurance company Maxima pojišťovna, a.s. and its aim is to asses current strategy and to propose recommendations for its improvement. In the theoretical part of the thesis I describe how is a marketing strategy made and I also cover the content of distribution strategy, price strategy, product strategy and communication strategy. In the practical part I focus on the Maxima's marketing strategy and I describe its products, distribution, prices and especially communication strategy. After presenting Maxima's marketing strategy I evaluate it and I also propose some recommendations how to make it more effective.
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