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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Shopping atmosphere in selected shopping centre
 ŠPILLEROVÁ, Michaela
The aim of this bachelor thesis is to analyze the shopping atmosphere in a selected shopping centre within the field research and to introduce a proposal to improve the shopping atmosphere. This thesis is divided into two parts - theoretical and practical part. The teoretical part defines the basic information about trade, which is further divided into wholesale and retail, and some information about shopping centres. Furthermore is defined shopping atmosphere and its elements. The last is described marketing research and its metods. In the practical part is defined the aim of this thesis, research question and methodology of this thesis. Furthermore is described selected shopping centre, which is IGY Centre in České Budějovice. This thesis contains the results of a questionnaire survey on the basis of which are recommended suggestions to improve shopping atmosphere.
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