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National Repository of Grey Literature

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Analysis of Daily Deal Sites Market in the Czech Republic from a Customer Perspective Šíp, Petr ; Mészáros, Jan (advisor) ; Buchalcevová, Alena (referee) This bachelor thesis analyses daily deal sites market offers in Czech Republic and creates a model of a daily deal site according to customer preferences. First the e-business is described. Then the concept of group buying is explained. The history of daily deal sites evolution is explained. Followed by the security of daily deal sites. Further, the benefits and limitations for participants are discribed. A questionnaire survey among consumers is evaluated and from it found out their preferences. Furthermore, monthly offers of deals on three czech daily deal sites are created and their analysis is performed. At the end, based on answers from filled in questionnaires and performed analyses the model of a daily deal site is created. Detailed record

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3	ŠÍP, Pavel
3	Šíp, Pavel

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