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Nakupné spávanie spotrebitel´ov na trhu s kávou v Českej republike
 Činčárová, Angelika
This thesis investigates about consumer behavior on retail coffee market in Czech Republic. Primary marketing research is used for collecting data and these data are analyzed to identify factors influencing consumer decision making process. The focus is on influences related to place of purchase, preferences of consumers and purchase motivation. It brings proposals for retailers, where the basic findings from realized research are used.
Detailed record
Nakupné spávanie spotrebitel´ov na trhu s kávou v Českej republike
 Činčárová, Angelika
This thesis investigates about consumer behavior on retail coffee market in Czech Republic. Primary marketing research is used for collecting data and these data are analyzed to identify factors influencing consumer decision making process. The focus is on influences related to place of purchase, preferences of consumers and purchase motivation. It brings proposals for retailers, where the basic findings from realized research are used.
Detailed record

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