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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Website analysis in real estate sector
 Čadil, Jáchym ; Sigmund, Tomáš (advisor) ; Toman, Prokop (referee)
Target goal of this work is overall website analysis in real estate sector, www.brancoreality.com, and project of specific improvements for optimalization of mentioned website. Author of this work overview on the proces from user's and technical point of view. Analysis done from the user's point of view is provided by usability test of above menioned website. Thanks to this method autor intercepts faults of the website, which otherwise should not be identified. The other, technical analysis has been done by usage of non commercial common tools for web analytics. Objectiveness of the main goal should be compared with one of analysis from external specialists in branch. Another source for reaching the goal of this wok, is to compare tested web page with those of competitors. Author use rating system based upon criteria and weightings. The final ouput of this method is overview of strong and mean aspects of the target website and finally tools for improvements in competitiveness in branch. Lastly author introduced common instruction how to process website optimization. The bachelors labour will be delivered to the owner of the tested website and the conclusions shown therein will be used for improvements and optimization of them.
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