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Creating a Business Plan
ČAMRA, Jan
The bachelor's thesis deals with the creation of a business plan. The plan concerns the establishment of a lighting company in České Budějovice. The theoretical part contains an explanation of basic concepts and problems related to the preparation of the plan and its implementation. The structure and principles of drawing up a business plan are defined. The practical part presents a complete business plan, prepared as a basis for the real establishment of a business. The plan contains market analyses, dealing with the internal and external environment of the company. Internet resources, interviews with customers and long-term knowledge of the field are used to obtain information. Customer needs, competitive strength and market entry opportunities are analysed. The work includes the products and services that will be offered, the marketing strategy and the implementation project plan. In financial plan there are also included - assets, liabilities, costs, revenues, and financial indicators. At the end of the thesis, the competitive advantages, probable success, and long-term sustainability of the project are evaluated.
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