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Language Norm and Possible (Empirical) Methods How to Investigate It
Beneš, Martin
In its first part, this paper postulates the need for empirical research in the field of the (Czech) theory of language cultivation. Following the paper written by J. Homoláč and I. Nebeská (2000) it is assumed (on the methodological level) that language users intuitively link linguistic means with the so-called stylistic indices, e.g. with certain characteristic that the language user sense based on the context in which the particular linguistic means are perceived as appropriate. In the second part, this paper outlines possible experimental methods that could be used for investigating the speakers' actual links between particular linguistic means and their stylistic indices. The main focus is the Implicit Association Test.
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Financial analysis of Opavia - LU
Mitvalská, Žaneta ; Holečková, Jaroslava (advisor) ; Beneš, Martin (referee)
The assignment is focused on financial analysis of the Opavia. It is divided into two parts - theoretical and practical. The theoretical part deals with characteristic and description of the purpose, methods and basic spheres of financial analysis. The second part consists of a particular financial analysis based on essential financial statements of the Opavia in time 2004 -- 2010 and the methods of financial analysis are applied to a selected group of competitors for the purpose of inter-company comparison. The conclusion summarizes the financial analysis and also suggests useful solution for successful improvement of the contemporary financial situation of the company.
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Marketing strategy of Ahold Company in the Czech Republic
Hubáček, David ; Halík, Jaroslav (advisor) ; Beneš, Martin (referee)
The main purpose of my bachelor's work is to suggest a marketing strategy for Ahold Company in the Czech Republic. The selection of this work is quite prosaic. It is difficult to retain and attract new customers in today's modern and hectic times. Whether it is due to their higher demands or because of a very strong competition. In the introductory part of my bachelor's work I will shortly summarize the theoretical background, which I then apply directly to Ahold Company in the Czech Republic The second part will be analytical and I will introduce the Ahold Company and I will put the individual analysis into effect. I set up a SWOT analysis from these analyses and I will suggest some opportunities for selected company. In the conclusion I sum up the results of my analysis and consider whether or not and in which way the proposed opportunities could inspire Ahold Company.
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Specifics of commodity companies valuation
Beneš, Martin ; Veselá, Jitka (advisor) ; Musílek, Petr (referee)
The principal aim of the thesis is to describe the functioning of commodity markets, especially on the example of oil, to analyze the specifics of selected commodity companies, to determine the influence of these characteristics on the valuation of these selected commodities and to identify the possibility of usage of the methods for valuation of other commodity companies.
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Analyses and rationalization of reverse logistics within DHL Exel Supply Chain, Automotive UK
Beneš, Martin ; Pernica, Petr (advisor) ; Jirsák, Petr (referee)
This diploma thesis has been created based on the demand of the management of DHL Exel Supply Chain and Swindon Pressings Limited to increase the efficiency and utilization of resources employed within they operations. The theoretical introduction part is first of dealing with the terms "logistics" and "supply chain management" in the perspective of their use in the contemporary logistics theory, comparison of their meaning (are there differences) and explanation of their use in this thesis. Subsequently I am explaining "reverse logistic" and its position in the structures of corporations and logistics itself. Supply chain management and the concept of lean manufacturing combined with the six sigma approach are, from my point of view, essential for today's supplier-customer relationships. That is why those topics are examined in the last part of the theoretical chapter. Returnable packaging and the transport process are key elements of the second part -- practical part, the reengineering of logistics processes which occurred at Swindon Pressings Limited. The aim of this thesis is to analyze the give problem, develop problem solving options and critically comment them. Finally choose one of the options, implement it and document the process of "going live".
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