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National Repository of Grey Literature

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Category management Beran, Jan ; Filipová, Alena (advisor) Práce popisuje category management, jeho definice a vývoj. Stěžejní část práce se věnuje osmi krokům category management procesu a subjektům, které do tohoto procesu vstupují. Mezi osm kroku patří definování kategorie, analýza kategorie, hodnocení subjektů, stanovení cíle kategorie, taktická rozhodnutí, strategická rozhodnutí, implementace a zpětná vazba. Praktická část je zaměřena na deskripci konkrétního category management projektu a tento projekt je porovnán s teoretickými předpoklady. Detailed record

National Repository of Grey Literature : 40 records found   40 - 40  jump to record:

See also: similar author names
8	BERAN, Jakub
17	BERAN, Jan
17	BERAN, Jiří
8	Beran, Jakub
5	Beran, Jaromír
2	Beran, Jaroslav
17	Beran, Jiří
2	Beran, Josef

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