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Franchising as a method of entrepreneurship in gastronomy: Analysis of the Potrefená husa concept
Drápela, Lukáš ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
Bachelor Thesis is focused on franchising as method of entrepreneurship in gastronomy in Czech Republic. Author tries to cover the history and current state of this young and comparatively publicly unknown method. Thesis starts with the main symbols of franchising, his history and legal side of it in Czech Republic with stress on the gastronomy field. Practical part aims on analysing the Potrefená husa franchise concept, one of the oldest and the most successful in Czech Republic beyond fast-foods. Using qualitative research, specifically individual deep interviews, author tries to identify the key factors of the success and describe the weak sides of the concept as well. Thesis might be used as a feedback for stakeholders or as material for potential franchisants, considering admission to concept.
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Analysis of usability e-commerce shirt Joka
Klášterková, Jana ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
The aim of the thesis is to analyse the influence of websites usability on the conversion rate and assessment of the effects of the changes in the usability of the specific e-commerce. Well-designed website is a very hot topic as more and more even smaller companies are using the Internet environment to trade their goods or to present their company. This thesis explains the concept of usability of a website and analyses the usability of a specific website. The thesis also explains the influence of usability on visitors behaviour. It gives readers an insight into some methods and analysis of websites that can be both of quantitative and qualitative nature. The main practical focus of the thesis is traffic and usability analysis of particular small company website. Usability analysis is performed by the amateur usability testing, and there are changes implemented to the web. Traffic analysis data are obtained from the analysis tools of websites, such as Google Analytics, Piwik and Mouseflow. Information about the conversion rate and the effect of changes in usability is also obtained from these data.
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Business plan: Uniseeker -- find your university
Kotek, Jan ; Lukeš, Martin (advisor) ; Richter, Stanislav (referee)
The aim of the bachelor thesis is to create a business plan for a startup called Uniseeker. The plan is to create a global platform, which helps students to find the right university abroad. The theoretical part describes processing of the business plan, with a focus on creating a business model and validating entrepreneur´s hypotheses. The practical part contains the business plan using Lean Canvas tool for creation of business model. Furthermore, the practical part deals with a market analysis, which is mainly oriented on problems and needs of potential users and customers. Results of the survey are included as well as data of student migration in the world.
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Vypracovanie podnikateľského plánu pre Lyžiarsku školu Jasná
Dubovská, Jana ; Lukeš, Martin (advisor) ; Andera, Michal (referee)
The Master's Thesis analyses and evaluates the conditions for the Ski & Snowboard School Lúčky development in the Jasná Nízke Tatry ski resort as well as it illustrates specific steps and actions in the realistic business plan. Firstly, it introduces theoretical background of feasibility analysis, business model, and the business plan focusing on the importance and structure of each topic. Secondly, the thesis portrays the results of an empirical research conducted on the target audience that are together with the market analyses integrated into the business plan. At last, the business plan proposes marketing and financial projections that lead into final conclusion and recommendations for the business development in the ski & snowboard school business area.
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Perception of entrepreneurial risk and risk attitude of students of University of Economics in Prague
Brychca, Lukáš ; Lukeš, Martin (advisor) ; Kašparová, Eva (referee)
This diploma thesis analyze the motivation and risk perception of students both entrepreneurs and non-entrepreneurs within the Faculty of Business Administration at the University of Economics in Prague. The work includes theoretical and methodological part, where are generally described the motivation to be an entrepreneur and also potentially perceived risks associated with entrepreneurship. It also contains empirical part, which uses case study associated with the questionnaire, where the respondents are students of Economics in Prague. In this part there are being recognized reasons to be an entrepreneur, also recognition of motivation and evaluation of the perceived risks of students. The target is to identify the risks perceived by students of University of Economics in connection with entrepreneurship and also to recognize their risk attitude. The outcome of this work is evaluation of the situation in a sample of respondents in their motivation and perceived risks associated with entrepreneurship as well as their risk attitude.
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Restaurant with classical music concerts: Developing a business plan
Wagner, Romain ; Lukeš, Martin (advisor) ; Andera, Michal (referee)
The goal of this master's thesis is to develop the concept of a restaurant located in Paris, playing weekly live classical music concert, to test this concept through existing literature, potential customers and develop a full business plan. The first part of the thesis investigates theoretical background and a test of the concepts to potential customers. The first is composed of four main topics: factors influencing customer's loyalty in a restaurant, the influence of the physical environment, the effect of music on the atmosphere's perception and associated purchasing behaviour in a restaurant and finally key success factors in the restaurant industry. The second part will be composed of three sub-parts, the first stating the goal of the survey, the second how the survey was realised and the third will present the results and conclusions. The second major part of the thesis is the development of the concept after it was confirmed in the previous part. It is composed of a business plan, the latter describing the concept, the market, the business model, marketing strategy & plan, management, development plan and risks. Financial data will be provided in annexes.
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Internet of Things as a new disruptive concept for future global business
Kalenda, Tomáš ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
The goal of the thesis is to provide investors and established businesses insights into the evolving concept of Internet of Things in the context of a business opportunity. First, the thesis provides comprehensive overview of the IoT concept, its historical development and relevant concepts similar to IoT including its definition and explanation. Second, the thesis discusses IoT as a disruptive technology with implications for general business strategy, current business models, value chains and competitive landscape. Third, it describes overwhelming opportunities for IoT application in various business fields and processes bringing added value to its stakeholders. Visionary concepts and applicable use cases are identified. Finally, the thesis analyses IoT market perception from both customer and business perspective based on quantitative and qualitative data researched. The research is focused mainly on customer awareness and value perception of IoT products as well as major drivers and challenges of the IoT market from business players' perspective. Such analytical insights identify major patterns and dynamism of the IoT market.
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Podnikatelský plán: Možnosti zavedení vnitropodnikových socialnich sítí na českých vysokých školách
Šándor, Peter ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
The goal of this thesis is to map the educational environment and trends relevant for the implementation of internal social networks at Czech universities. Based on these findings to deliver viable business plan for launching internal social networks at Czech public universities. First part deals with the theoretical background of the business plan formation as well as its usage, forms and structure. Furthermore, it portrays IT technology currently used by universities and describes implementation and adoption of internal social networks. Second part focuses on the elaboration of a specific business plan for the company Hungry GECKO with focus on providing university social network. The whole business plan is based on the executed market research and quantified in the financial plan.
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A Framework Proposal For Choosing A New Business Implementation Model in Henkel
Li, Tsz Wan ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
Henkel's New Business team is a corporate venturing unit that explores corporate entrepreneurial activities on behalf of Henkel Adhesives Technologies. The new business ideas are implemented through one of these models: incubator, venturing or innovation ecosystem. In current practice, there is no systematic framework in place to choose the implementation model. The goal of the thesis is to propose a framework for choosing the most appropriate model for implementation of a new business idea in Henkel. The thesis approaches the topic on practical and theoretical grounds. The first part outlines the related literature and theoretical focus. The literature covers definitions and theories of incubator, corporate venturing, corporate venture capital, innovation ecosystem and investment decision-making process. The practical approach relates to the company case studies of Philips, 3M and BASF. In this thesis, each model is analyzed based on a broad literature review, case studies and personal interviews with experts. The second part is the main discussion and analysis of the topic assembling with practical examples in Henkel. It comes to a recommendation that Henkel should prioritize and choose the most appropriate model for the new business proposal after the "concept scoping" stage, and before detailed investigation. It also proposes a scorecard framework that entails 14 key criteria for choosing the mode: degree of market competition, potential disruptiveness, technological risk, time to market, strategic alignment, degree of customization, dependency of related industries, technological newness of related industries, idea source, protectability of intellectual property, internal expertise, technological competence, commercial competence and parenting advantages. Furthermore, a new business developing strategy matrix is constructed based on two dimensions: strategic importance and operational relatedness. It is to further check the accuracy and validity of the results from the scorecard framework. Finally, it is suggested that future research can be done to improve the framework by adding weightings and scale of each criteria within the framework.
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Masová kustomizace jako obchodní model: Business plán pro online nábytkovou společnost
Žák, Martin ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
The goal of this thesis is to write a business plan for a mass customized online furniture company operating on Czech and Swiss market, analyse the potential and feasibility of this business idea and calculate the financial estimates of the business. The first part of the thesis describes the theoretical background and is focused on four main parts. First part tackles the topic of Canvas, Lean Canvas and lean startup approach. Second describes parts of the business plan. Thirdly the theoretical part focuses on the online customer experience and finally mass customization concept is discussed. The second part of this thesis is a practical business plan for an innovative online furniture company. The business model is built on the mass customization concept and targets Switzerland and Czech Republic. The goal of this part is to verify the business model by conducting a proper customer survey, analyse the market potential, develop the company strategy and asses its feasibility based on the financial model.
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