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A suggestion of the strategy of m-Commerce for a chosen organisation
FILIPOVÁ, Lenka
Among the main advantages of the marketing usage of m-Commerce belong good focus possibilities, fast response, good measurable records, usability for large or smaller organizations and low expenses on creative solutions. A wide range of solutions is convenient for both, large and small companies. Nevertheless, it seems that its expansion in the Czech Republic is still quite unusual. Key factors of the success of m-Commerce are the fast technical development of mobile phones in many areas, the high penetration of mobile phones in the population ( there were 129,6/100 citizens active sim cards in the Czech Republic in 2008), and its all-purpose utilization. M-Commerce is also a part of the company´s orientation on the multi-channel access to its information system and its particular applications and database.Clients can choose the channel which they consider the most suitable and technically and financially available for their demand.
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Teaching Regional Geography of South America at Universities {--} methodology of multimedia teaching with the example of Peru
FILIPOVÁ, Lenka
This diploma thesis deals with methodical preparation of a university textbook of the regional geography of South America and is designed for students of geography teaching at the Faculty of Education of the University of South Bohemia in České Budějovice. The main part of the thesis is presented by a proposal of a comprehensive outline of the multimedia textbook of the regional geography of South America. An integral and essential part of the thesis is a sample of a regionally geographical characteristic of Peru in a multimedia form (DVD media). This diploma thesis contains besides didactical (practical) parts also indispensable theoretical chapters {--} introduction, extensive analysis of various literature and other materials, methodology, conclusion, list of literature and used data sources.
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Canistherapy Focused on Seniors
FILIPOVÁ, Lenka
The work deals with canistherapy focused on seniors. The theoretic part describes the term canistherapy and its historical progress on the world and in the Czech Republic, tipes of canistherapy, its methods and medical affects. My work continues with the description of available dog, dog training and presonality of canistherapist. In the second part we can find investigation who was made in Senior residence in Prachatice and it was centred on influence of canistherapy to seniors. There are group and individual form of canistherapy. In this residence the cooexistence of people and animal is nature.
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The analysis of the system of education and the development of workers in the chosen organization
FILIPOVÁ, Lenka
The aim of this bachelor project is to make analysis of system of education, analysis of costs which were expended on education of employees and to put forward improving measures, which could Regional administration social security for South Bohemian region use at its other work in section of education and employee development. Regional administration social security for South Bohemian region appreciates, that education playes an important role in ensuring of services of clients and for development of organization. That is why it is necessary to ensure nets of specialists, which work in other capacities in section of administration social security and which are rightly equipped with language education.
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