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National Repository of Grey Literature

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Marketingová analýza hotelu Andel`s Prague Jonáš, Libor ; Pillmayerová, Jarmila (advisor) ; Novák, Martin (referee) Práce je rozdělena do dvou navazujících částí. V první teoretické části jsou shrnuty základy, na kterých jsou marketing a marketingová strategie v cestovním ruchu vystavěny. V následující analytické části se pak teorie stala základem praktické analýzy marketingové strategie hotelu andel`s Prague. Jednotlivé kapitoly jsou věnovány situační analýze, segmentaci poptávky, marketingovému mixu cestovního ruchu a doplňujícími návrhy. Detailed record

National Repository of Grey Literature : 11 records found   11 - 11  jump to record:

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