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Marketing communication in non-profit sector
MORAVCOVÁ, Aneta
The bachelor thesis is focused on marketing communication of the non-profit organization Český svaz ochránců Vlašim. The theoretical part is focused on describing terms such as marketing communication, marketing communications mix and non-profit organizations. The practical part deals with the non-profit organization ČSOP Vlašim and its current marketing mix. A part of the thesis is formed by a qualitative research undertaken by the method of in-depth talks with representatives of the selected organization from the area of public administration and a quantitative survey performed by the questionnaire. The conclusion contains the suggestion of ways how to improve marketing communication of the non-profit organization ČSOP Vlašim.

National Repository of Grey Literature : 11 records found   previous11 - 11  jump to record:
See also: similar author names
8 MORAVCOVÁ, Adéla
3 MORAVCOVÁ, Alena
8 Moravcová, Adéla
1 Moravcová, Alberta
3 Moravcová, Alena
2 Moravcová, Alice
4 Moravcová, Alžběta
3 Moravcová, Andrea
5 Moravcová, Aneta
2 Moravcová, Anežka
8 Moravcová, Anna
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