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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.01 seconds. 
Brand Strategy in the Art and Cultural Heritage markets
 Hanušová, Petra ; Černá, Jitka (advisor) ; Johnová, Radka (referee)
The master's thesis is focused on aspects of brand building in the art and cultural heritage markets. It analyzes the understanding of cultural products, a brand and a process of building a brand in relation to institutions managing a cultural property. The thesis examines the phenomena and circumstances related to basic artistic products brand creation and their relation to cultural institutions' branding processes. Based on practical examples, it provides a comprehensible methodology of brand evaluation, brand identity, brand image and potential strengths and weaknesses of the brand. Specific situations and strategies based on proposed methodology are presented using examples from significant institutions. The thesis introduces a systematic approach to brand building in culture and provides recommendations for cultural institutions management.
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Complete Family, Phenomenon Single and Young Generation in Present
 HANUŠOVÁ, Petra
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
See also: similar author names
8 HANUSOVÁ, Petra
8 HANUŠOVÁ, Petra
1 Hanušová, Pavla
1 Hanušová, Pavlína
8 Hanušová, Petra
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