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Analysis of the grapevine´s commodity chain
Hampejsková, Tereza ; Malý, Michal (advisor) ; Hálová, Pavlína (referee)
The thesis deals with the evaluation of the mail specifics in the area of wine growing and wine production in the Czech Republic. It mostly focuses on the way of grapevine growing and the following processing of it in Bohemia and Moravia by comparing the larger and smaller growers of this commodity vertical. In the theoretical part the thesis describes the types of companies together with marketing differences between small and medium companies which are occupied with grapevine commodity and foreign trade in terms of commodity. The thesis describes also the legislation according to the Czech Republic and EU. In the end of the theoretical part is mentioned the competitive ability of grapevine commodity. In the practical part is the grapevine commodity analyses on the basis of the questionnaire inquiry conducted among the wine-growing companies, together with SWOT analysis and evaluation of the specifics of grapevine commodity. Furthermore, in the empirical part is carried out a statistical analysis of the foreign commerce with vine of the Czech Republic in terms of vineyard area, production, consumption and import and export. The thesis deals with foreign trade with wine in EU27 according to SITC codes related to the commodity and the overall balance of import and export within EU27.
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Evaluation of the effectiveness of amateur horse breeding with regional focus
Dlouhá, Daniela ; Malý, Michal (advisor) ; Hálová, Pavlína (referee)
Bachelor thesis -evaluation of the effectiveness of amateur horse breeding with reginal focus, is divided into two parts. The first part deals with theoretical preparation for the second part. This section examines general characteristics of horse breeding. Therefore, topics such as the difficulty of horse breeding, prerequisites needed for running a riding school, choice of an appropriate space for stabling, horse care including feeding, nursing or horse health are elaborated.
The second part is devoted to an economical evaluation of an operator concerned interest in breeding horses. This section provides calculation of the costs of stabling as well as an economical analysis with the help of selected ratios. The work also contains a questionnaire to survey the demand for visiting a riding school. As a part of the marketing strategy of the entity is a SWOT analysis and the practical part of the work is a closed financial plan for the year 2016.
The final part of the thesis provides evaluated results of the survey as well as suggested solutions and a short conclusion.
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