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National Repository of Grey Literature

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Evaluating of shopping atmosphere in two retail units SPORTISIMO and Hervis Sport Caletka, Petr ; Chylíková, Hana (advisor) ; Mokrejšová, Veronika (referee) This thesis is about evaluating shopping atmosphere in SPORTISIMO and Hervis Sport in one city. First chapter is dedicated to definition of shopping atmosphere and it also characterizes criterions which make this atmosphere. Second chapter describes companies SPORTISIMO and Hervis Sport. It is about assortment and complementary services. Third chapter analyses atmosphere in these retail stores using two research methods. Last point is about analysing results. There are also some proposals how to improve negative points. Detailed record

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1	Caletka, Peter

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