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Proposal of Communication Plan
Karafa, Michal ; Pospíšilová, Anna (referee) ; Šimberová, Iveta (advisor)
The aim of this work is to draft a communication plan for Přerovská realitní Ltd. that focuses on real estate development activities. The thesis is divided into three main parts - theory, analysis and proposal. The theoretical section provides information on communication, analytical part consists of an analysis applied to specific business environment and last part presents the design proposals, which should lead to the improvement of existing communication strategy.
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Business Plan
Karafa, Michal ; Pospíšilová, Anna (referee) ; Sládková, Jitka (advisor)
The aim of thesis is to elaborate a draft business plan in the field of construction, including the election of an appropriate strategy, the choice of marketing mix, creating the analysis of selected factors and evaluation of data for the further development of the company. The work consists of a theoretical part, the analysis of the problem on their own proposal.
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Comparative analyses of cranial skeletogenesis and odontogenesis in basal Ray-finned fishes
Pospíšilová, Anna ; Černý, Robert (advisor) ; Přikryl, Tomáš (referee) ; Buchtová, Marcela (referee)
Skeletal (cartilaginous, bony, and dental) tissues undoubtedly exemplify the key innovation of vertebrates. Among all recent vertebrates, the most numerous and successful lineage is represented by the Ray-finned fishes that, accordingly, exhibit amazing variety of skeletal architectures and phenotypic adaptations. In order to depict fundamental principles of fish cranial skeletogenesis the developmental formation of skeletal architectures was described, compared and analyzed using members of early branching fish lineages, that exemplify very different strategies of skeletogenesis. While the Senegal bichirs and the Tropical gars are heavily armored forms with massive exoskeleton and hyperossified dental structures covering the whole oropharyngeal region, the European sterlets, on the contrary, possess mostly cartilaginous skeleton and reduce their dental structures during early development. Whole analysis is underpinned by the Northen pike, teleostean species with lightened skeletal architecture with comparable number of cranial elements. The present study represents the first complex comparative analysis of their skeletogenesis and odontogenesis. This allowed to define developmental strategies founding different lineage-specific skeletal architecture of vertebrates. Comparative description of...
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