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National Repository of Grey Literature

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Marketing use of Instagram in a real estate agency Plocová, Kristýna ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee) The bachelor thesis deals with the possibilities how real estate agencies can use the marketing potential of the Instagram social network to increase real estate sales and build customer relationships. The main aim of this work is to set general recommendations and suggestions based on evaluation of the applied marketing strategy of a particular real estate agency through Instagram. Detailed record

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