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Proces získání značky kvality a její význam pro neziskovou organizaci
PĚNKAVOVÁ, Veronika
This bachelor thesis focuses on the quality mark Verified Public Benefit Organization (also known as the Reliability Mark), specifically its acquisition process, the significance of the mark, and its position in the market. The Reliability Mark is a prestigious award for nonprofit organizations, as it thoroughly examines them and guarantees to society that they are trustworthy, reliable, fulfill their mission properly and effectively manage entrusted financial resources. This mark is managed by the Association of Public Benefit Organizations of the Czech Republic. The thesis is divided into theoretical and practical parts. The theoretical part is presented in the form of a literature review using books and internet sources. Data collection necessary for the practical part was conducted through questionnaire surveys involving respondents who are both holders of the mark and potential or regular donors from the general public. Furthermore, a qualitative semi-structured interview was conducted with one of the co-founders of Temperi o.p.s., a non-profit organization which receives significant attention in this bachelor thesis. Lastly, a SWOT analysis was created. Through induction and deduction, a final conc lusion was reached - specifically an evaluation of the current state of the mark and proposed changes. The findings indicate that obtaining the Reliability Mark is financially, and administratively time-consuming; therefore, only non-profit organizations operating at a professional level can acquire it. This mark holds prestige for non-profit organizations as recognition for their high-quality work rather than solely attracting donors. Additionally, it was found that awareness about this reliability mark among the general public is insufficient, which poses so mewhat problematic, since it has potential to serve as an excellent tool for donors when se lecting supported non-profit organizations.
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