University of Economics, Prague

University of Economics, Prague 43,383 records found  previous11 - 20nextend  jump to record: Search took 0.00 seconds. 
The competitiveness of automotive industry of the V4 countries
Frišaufová, Tereza ; Bič, Josef (advisor) ; Šaroch, Stanislav (referee)
This diploma thesis deals with the competitiveness of automotive industry of the Czech Republic, Slovakia, Poland and Hungary, therefore countries of the V4. The main aim of the thesis is to evaluate the mutual position and to identify differences amongst individual countries of the V4. Thus the theoretical part of the thesis deals with defining concept of competitiveness, its possibilities of measurement, competitive advantages, the role of state, industries and companies, last not least it defines concept of clusters. Furthermore, the practical part of the thesis defines individual automotive markets of the V4 countries throughout dislocation of main producers, structural composition of production and its gross value added. Subsequently, the comparative analyses of the V4 countries is lead with chosen indicators such as FDI, export and import, domestic and foreign value added, labour costs and wages, employment, productivity, production and its value and turnover, etc.
Factors Influencing the Purchasing Behavior of Consumers
Korecká, Martina ; Hajdíková, Taťána (advisor) ; Kincl, Tomáš (referee)
The thesis is focused on the analysis of individual factors that influence purchase behaviour of the consumer. The work will also evaluate effectiveness of marketing tricks used in a selected commercial chain and evaluate the aggressiveness of marketing practices from the perspective of shoppers. The aim of work is to propose recommendation of communication within the distribution channels.
Use of LumiTRIX projection systems in OOH advertising
Nováček, Jiří ; Chylíková, Hana (advisor) ; Brus, Lukáš (referee)
The aim of this thesis is to explore the possibilities of using the LumiTRIX projection systems in outdoor (OOH) advertising. The first chapter is devoted to the position of outdoor advertising in advertising and marketing in general and to the history, formats and current trends of OOH advertising. The second chapter is dedicated to video mapping and LumiTRIX projection systems. The research can be found then in the third chapter. The possibilities of using LumiTRIX projection systems are explored here by means of individual in-depth interviews with representatives of Czech OOH advertising companies. The research proves that LumiTRIX projection systems can be very well used in outdoor advertising. The research also shows that the LumiTRIX Typhoon projector can be effectively used as a replacement for a "dynamic backlight" technology.
Business and Investment Cooperation of China and selected Middle Eastern countries with a focus on oil trade
Kunovský, Ondřej ; De Castro, Tereza (advisor) ; Vošta, Milan (referee)
The aim of this master thesis is to find out what the drivers of Chinese oil imports are. Also, it highlights an oil demand from three Middle Eastern countries. The reason for the topic was a rising Chinese oil demand and its interest in investments in oil industry. The thesis is divided into four parts. The first part describes development of mutual relations with the Middle East and a Chinese economy development. The second chapter introduces an economic development of Saudi Arabia, Iran and the United Arab Emirates and explains their dependency on oil exports. Next part identifies internal and external oil trade drivers and highlights various investment projects. Then, the last chapter presents the perspectives of the New Silk Road and highlights projects with an impact on oil trade.
Czech energetics in the context of Energiewende
Prokeš, Dominik ; Vlčková, Jana (advisor) ; Němcová, Ingeborg (referee)
This text will focus on State energy policy of the Czech Republic and its relation to the German Energiewende. Text will try to describe and evaluate importance of energy policy for our country. The document should help us to follow European targets which were set by EU authorities. The situation in energetics has changed a lot since the Czech Republic joined The European Union in 2004 and it is very important to react to current situation in today´s world. It was a necessity to upgrade the document of State energy policy which should reflect latest trends in energetics and the most important international affairs related to energetics. New document should respect European targets and law. On the other hand it has to calculate on future ways which can be followed in this sector.
Effect of "retention money" on selected construction company’s financing and profit or loss
Bindzarová, Romana ; Stejskalová, Irena (advisor) ; Pečenka, Vratislav (referee)
The aim of dissertation is to summarize effect of retention money on selected construction company financing and profit or loss. In the introduction, there is accountancy and its status in company management defined. Following issues are attributes of claims, credit management, definition of retention with its accountancy impacts, method of its release and financing. Applied part deals with analysis of receivables and retention structure in particular company.  This thesis investigates management and evolution of retention money using selected ratios, including method of financing. Along with previous there are enhancement steps for effective retention management recommended and proposal of credit management accounting directive elaborated.
Current problems of the competitiveness of Finland’s economy
Valevataya, Dziyana ; Bič, Josef (advisor) ; Antal, Jarolím (referee)
This thesis is focused on the analysis of competitiveness of Finland in relation to a significant decline of this country in various international competitiveness rankings. Aim of the thesis is to identify main problems and reasons of aforementioned decline that started in 2007 based on analysis of cost- and non-cost related factors of country competitiveness. Also, this work focuses on the macroeconomic development of Finland comparing relevant indicators before and after the financial crisis of 2008. The reason of macroeconomic analysis is to determine the impact of the crisis on Finnish economy, particularly trade and foreign investments that have significant infuence on productivity growth.
Redesign configuration management of process in a chosen Organization
Šavel, Jan ; Zelená, Veronika (advisor) ; Přibil, Jiří (referee)
The goal of this thesis is to analyze Configuration management process in a chosen organization through ITIL Best Practices Library and provide a redesign based on collected materials. Analyzes cover Configuration management and partially Change management processes whose are tightly connected with each other. In theoretical part I focus on general description of analyzed process, its modeling and modeling tools. Next chapters follow up with ITIL Best Practices Library version 3 and CMS (Configuration Management System) usability as a federated system for Configuration management process. In practical part I focus on current state of Configuration management process in analyzed organization and provide advantages and disadvantages. Those are input for redesign of Configuration management process. In the end of my thesis I compare the original and current redesigned solution and provide a set of advantages and disadvantages coming from this change.
Analysis of analytical tools for supporti managerial decision-making
Kurdyukov, Mykyta ; Maryška, Miloš (advisor) ; Řezáč, Miroslav (referee)
This diploma thesis is devoted to comparison of analytical performance tools for visual data analysis in the context of Business Intelligence and Corporate Performance Management. The first part of the thesis is devoted to a description of Business Intelligence concept, which could be used as a source for gaining input data for analysis, its components and architecture. The next part is an analyzed concept of Corporate Performance Management, its single components, and the impact of using analytical tools for key management decisions. The theoretical part of the thesis will be based on the synthesis. The theoretical part of the thesis will be based on the synthesis of knowledge gained by studying specialized literature and professional articles. The practical part of this diploma thesis will be focused on testing of selected analytical tools based on metrics in CPM agendas. In this thesis the functionality of the tools will be explored, focused on the creation and presentation of the dashboards for the preparing foundation for the managerial decision-making. For the objective of comparing these tools a methodology, which will evaluate selected analytical tools based on relevant criteria and weightings will be defined. The main contribution of this diploma thesis is the result of the analysis of the comparison of the main possibilities of analytical instruments with the leading position on the global market.
Strategic Analysis of an Enterprise
Kökényová, Kateřina ; Fiala, Roman (advisor) ; Tyráček, Petr (referee)
The aim of diploma thesis Strategic analysis of company is comprehensive analysis of current state of TIPAFROST a.s. The theorotical part of diploma is devoted to describing basic concepts of strategic management and especially analyses of external and internal environment. In practical part are applied theoretical knowledges to develop above mentioned analyses. The resultant factors are enroled in the SWOT analysis when their strenght and position in the company is evaluated using IFE and EFE matrix. The results are summarized in the TOWS matrix that makes the company's proposed strategic approach. The chosen strategy and particular recommendations for the future development serves the company's management.

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