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National Repository of Grey Literature

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Development trends of the world pharmaceutical industry and the pharmaceutical company marketing with emphasis on the pharmaceutical industry of France Samková, Petra ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee) The first chapter describes a development of the pharmaceutical industry and its market. The attention is especially paid to the pharmaceutical industry of France which is considered to be a representative of the European pharmaceutical industry. The second chapter is focused on the pharmaceutical company marketing and a medicament regarded as a product and presented from its creation to a distribution to a final consumer. Detailed record

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